Following Jesus – Making Disciples – Changing the World

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  • Ibrahim Hatcher posted an update 4 months, 2 weeks ago prefer to practice law rather than market their services. They know they ought to be doing activities to get new business, but those tasks usually are pushed off until they have more sparetime. What happens is they find their practice struggling to draw in new business. Here are 4 reasons why most law practice marketing fails.

    A common mistake created by many law offices is pushing their website and online legal marketing methods to the back of their priorities. By doing this, legislation firm loses a great deal of exposure and potential clients. With seo being progressive and going for a short amount of time to realize a quality ranking, it is important to take appropriate steps swiftly before a competing law firm turns into a jump start.

    2) Taking marketing shortcuts – Lawyers often don’t get each of the intricacies of selling, so that they try and spend less by trimming the "features." However, many of those amazing features are fundamental to your successful strategy. For instance, many lawyers think making a marketing message, differentiating their services, or doing competitive principals are a number of fluff. Others shouldn’t spend time on niche research with online marketing. Yet these are essential components that produce marketing work. If you pay them down, you may not get the results you would like. It’s like deciding to skip the discovery phase of an court case and go right to the jury trial. If you don’t have the strategy in place plus a compelling story to share with, you may not win.

    I spend time and effort talking over the value of creating systems to control start up business marketing and client relationships (be glad you never accept me). One of the first things I move through with marketing clients is the thought of creating systems. Here’s a very high level look at the procedure that could be helpful:

    Recorded Webinars: Webinars can be recorded and posted for your law firm website or YouTube. Shorter is usually better, as patience can wear thin for a unique, albeit lengthy webinar recording. Webinars offer the benefit from looking and sounding "professional", though quality may differ depending on the vagaries with the internet throughput and recording devices utilized on the afternoon of the webinar.

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